Marketing Toolbox
The six marketing program outcomes are not just our idea of what you should be able to do once you graduate with your marketing degree; they were developed by a focus group of marketing professionals representing some of the largest companies in the area. These professionals shared with us what they expect in a job candidate for a marketing position. You'll see that they don't just want a diploma—they look for proficiency in skills used in the workplace as well as technical marketing knowledge and application experience. They want their employees to work well in a team and to have personal integrity.
Perhaps most important to your potential employers, even more than marketing knowledge, is the ability to communicate in both written and oral form. The importance of strong communication skills explains why you will find so many writing assignments in your courses and why part of your grade will always depend on your writing.
Your completion of the UMUC marketing curriculum will mean that you have what employers want and that your degree means something.
After completing the program, you will be able to do the following:
apply marketing knowledge and skills to meet organizational goals through the use of analytic and managerial techniques related to customers, executives, finance, information technology, law, operational domains, and customer relations
utilize verbal and nonverbal communication skills, including those related to strategic communication, technology, fluency in business language, and effective customer communication, to achieve personal and organizational goals
employ strategic marketing skills, including those related to scenario-planning, market intelligence, customer profiles, marketing plans, and competitive analysis, to respond to organizational marketing challenges
act with personal and professional integrity, bringing an ethical orientation to the global marketplace of employers, peers, and customers
conduct research, analyze data, create an effective marketing plan, and support decisions that meet the needs and wants of global customers
cultivate and maintain positive interpersonal relationships based on positive character traits, behavior, engagement, and interaction with teams, managers, and customers